If you’re anything like us – looking for ways to save time, become smarter real estate investors, uncover proven marketing strategies, and stay on track with industry news and trends - you need a quality reading list.
Thanks to the abundance of blogs popping up all over the internet, finding quality (actionable) information is becoming very challenging.
As you can see in the following graph from Statista, the number of posts and blogs is increasing exponentially. This makes it very easy to miss out on important information that could help you become a more informed investor and grow your business.
I have compiled a list of 89 real estate blogs that every investor, property manager and landlord should read. These blogs are authored by notable brands and industry experts, and will teach you key investment strategies, marketing tactics, as well as keep you up-to-date with the latest industry trends on both a national and local scale.
This is a one-stop guide to the most valuable real estate resources on the web today. It took me 20 hours to put together, so I hope you find it helpful
I have segmented the blogs into sub-categories so that you can quickly find the content that interests you most.
All of the blogs in this list are regularly publishing fresh content.
Make a note of your favorite blogs from this list, and then set up a free Feedly account so that you have all your favorite content at your finger tips, in one convenient location.
Here we go!
This is a fantastic resource with loads of informative and actionable content, including everything from real estate news and analysis, to investment tips and advice. Bookmark this one.
This is another great resource for agents, landlords and property managers alike. Loads of quality information from industry leaders that will keep you abreast of national real estate trends, and provide actionable strategies for selling and marketing your home.
3. MSN Real Estate
Stay up-to-date with the very latest real estate news and trends.
4. Memphis Invest
This blog focuses closely on smart investment strategies geared towards maximizing cash flow and passive income generation.
A great resource for real estate news, home buying resources and real estate market analysis.
6. Trulia Blog
Another leader when it comes to the real estate industry. Get unique insights into housing data as well as actionable advice for real estate professionals. This one should definitely make it onto your Feedly list.
These guys cover pretty much any topic related to real estate, from celebrity cribs to home decor tips.
This blog provides information about the rental market. Especially helpful for tenants, property managers and real estate agents.
They tout themselves as the lighter side of real estate. This places a fun twist on real estate news and events. Their top 10 places lists are very popular.
10. MSNBC Business
Breaking industry news and opinions from industry experts.
11. CNN Money
This blog takes a more personal look at finances, but includes some helpful information for investors and new home buyers.
Real Estate Investing Blogs
12. Bigger Pockets
If there was one blog I could read, this would be it. It answers pretty every real estate question you could imagine with insights from a number of industry experts.
Get an insight look at a number of proven real estate investment strategies.
Take a look over the shoulder of Danny Johnson as he shows you how to make money flipping houses.
15. Real Estate In Your Twenties
This is the personal investment blog of Bigger Pockets’ Brandon Turner. Sit back as he teaches you everything he knows about real estate investment.
16. Big Rock Investments
Some helpful investment tips and industry information to help you make smarter business decisions.
17. Blood Hound Realty
A group of real estate investors located in Phoenix, Arizona. These guys provides helpful investment tips and relocation advice.
18. RE Tipster
The title says it all – real world guidance for part-time real estate investors. Get boat loads of actionable marketing advice. A great read!
19. Hassle Free Cash Flow Investing
David Campbell is an industry guru when it comes to real estate investing and cashflow generation. Follow his creative investment strategies as he uncovers emerging market opportunities.
20. Flipping Smart
Learn how to flip houses the right way, and make a ton of money.
21. Invest Four More
Follow real estate guru Mark Ferguson as he introduces you to long term rental investment strategies, as well as ‘fix and flip” tactics.
22. Tom Sylvester
Tom is a contributor to the Bigger Pockets blog, and regularly writes about real estate and entrepreneurship.
23. The Michael Blank
An interesting read. Michael Blank takes you inside his investment strategies. His focus is buying apartment buildings by raising money from private individuals. Well worth a read!
24. Just Ask Ben Why
Ben Leybovich is an industry leader that shares the strategies he used to secure his own financial future.
25. Norada Real Estate Investments
Real estate news, advice, opinion, and insights for every level of real estate investor.
26. The Big Property List
Resource for facts, opinions, and perspectives on real estate issues concerning rental property, real estate sales and leasing.
Real Estate Investment Articles, Videos, Blog, Clubs, and Forums for Real Estate Investors.
28. Personal Real Estate Investor Mag
Industry news and investment strategies from industry experts.
29. Property Investment Project
Bob Landlord shares his personal experiences as a landlord and property enthusiast.
30. Struggling Investor
Scott walks you through the lessons he has learned as a first time investor, and teaches you everything he knows to become a profitable investor.
31. House Flipping School
Mike LaCava is an expert house flipper that shares actionable advice about the art of profitable house flipping. He also provides an educational program called ‘house flipping school’ for people that want to take their investment strategies to next level.
Economy/ News/ Data
32. For Sale By Owner
Real estate blog for the sale-by-owner community. It’s written to provide actionable insights for making the buying and selling of property as profitable as possible.
33. Real Estate Tomato
Jim Cronin has quickly built himself into an industry thought leader, helping real estate investors become proficient bloggers. If you’re looking to become a better blogger and leverage online channels to grow your business, this blog is an absolute must-read!
If you have a short list, this blog should be on it. It’s the real estate industry’s most authoritative source of market conditions, business trends, technology, real estate and financial news.
35. Dr Housing Bubble
A candid account of what is happening in today’s housing market.
36. Royce Of Real Estate
Arizona short sale expert, and Bigger Pockets contributor, Tracy Royce discusses short sale tactics and real estate trends.
37. Phoenix Real Estate Guy
Market updates and investment strategies.
38. Notorious Rob
Once named “The most powerful blogger in real estate”, this is where Rob Hahn of 7DS Associates discusses the real estate industry.
I’d bookmark this one. Jonathan Miller provides some fascinating insights as he interprets the real estate economy.
40. Paper Economy
This blog focuses primarily on the state of the housing economy. However, the posts go into insane amounts of detail. Stay in tune with current state of the housing economy.
41. Urban Digs
Housing market information and government policies.
Opinion, commentary and analysis on everything that makes the U.S. housing economy tick
43. Calculated Risk
A top ranked economics and finance blog with a focus on the housing market. This one provides some in-depth analysis that can be used to guide investment decisions.
44. Property Cluster
Real industry updates and tips for selling your house quickly.
45. Housing Wire
influential source of news and information on U.S. housing finance, covering lending, servicing, investments and real estate. This one is on my short list.
46. Think Glink
Ilyce Glink and her Real Estate Matters blog appear in over 100 newspapers and sites. Its focus is to answer questions related to real estate, buying, selling, financing, refinancing, credit and debt, insurance, real estate investment, new construction, and renovation.
47. Loan Shak
Different bloggers way in on mortgages, taxes, foreclosures, and more related to your “shak”. Make sure you check out the “shaktoids”.
48. Real Estate Communities
The latest news, articles, and real estate marketing ideas in various real estate communities across the United States.
49. Boom Town!
Get the latest in real estate technologies.
50. Ashworth Partners Blog
A one-stop for everything related to apartment building investments.
51. A Student of the Real Estate Game
Joe Stampone discusses is unorthodox path into real estate investment and shares his strategies for achieving similar success.
52. DQ News
In-depth real estate news and industry data.
The self-proclaimed leader in real estate information systems. This blog does a pretty good job living up to it’s name.
Commercial real estate blog discussing the issues of the day for real estate investors, tenants & landlords in office, industrial & retail real estate.
55. Commercial Post
All your commercial real estate headline news. Tons of great information here.
Information on real estate management industry fundamentals and the latest news and trends.
57. NYT Deal Book
Financial news service reporting on mergers, acquisitions, venture capital and hedge funds.
58. This Month In Real Estate History
Some random facts, findings and figures for realtors. You’ll find some information on this blog that you simply can’t dig up anywhere else.
59. All Property Management
Tips and strategies for making real estate management efficient and profitable.
60. Property Management Insider
This is another great resource for property management professionals. The blog covers a wide range of topics from revenue and expense management to apartment marketing, with a close focus on multi family.
Real Estate Marketing
61. Agent Image
This blog is a fantastic resource that covers a range of internet marketing and web design best practices for real estate professionals. Very helpful for real estate agents and brokers. Bookmark it!
62. Geek Estate
This one is deserves special attention. This is a fantastic resource that explores a number of real estate technology and internet marketing topics.
Writings about real estate, branding, marketing, media and technology.
This blog is one of the best real estate marketing guides on the web. This blog will teach you how to leverage social media, SEO, paid advertising, branding and content marketing to propel your real estate business.
This blog touches on a number of online marketing strategies for real estate. This content provides creative strategies that investors can begin implementing today.
66. Dave Kohl Real Estate Marketing
Dave Kohl offers more than 25 years of real estate and mortgage advertising and marketing experience. This content is jam packed with actionable content.
67. Real Estate Marketing Blog
Internet marketing tips and ideas to help you get the most out of your real estate website.
68. Max Real Estate Exposure
Bill Gassett delivers a bunch of actionable advice for bringing ‘maximum exposure’ to your real estate investments. Not sure how I missed this one, but thanks to Bill for reaching out
69. Rain City Guide
This is your guide to the Seattle real estate market. This blog is fed by a number of industry experts and is well worth the read.
70. Property Shark
Detailed property information, foreclosures, ownership search, comparables and property values across a range of markets including NYC and LA.
The go-to Brooklyn real estate blog. Market information and listings.
72. The Real Estate Dirt
Digging up all the ‘dirt’ on the Northern Virginia real estate market.
73. The Real Deal NY
This blog covers all the breaking real estate news and information across New York. A very comprehensive resource.
74. Real Central VA
Charlottesville’s Real Estate Source for Data & Real Estate Analysis.
75. Tracys LA Real Estate
If you’re looking for a information about the LA real estate market, this is the blog for you.
76. New England Real Estate Journal
The New England Real Estate Journal is one of the largest commercial real estate news source in the United States.
The New York City neighborhoods and real estate blog.
78. House Einstein
Osman Parvez has over a decade experience helping investors make smarter real estate decisions.
An in-depth look at Houston’s real estate landscape.
The number one real estate company in the Orange County three years in a row.
81. Talk To CJ
CJ Brasiel provides tips and advice for selling your home in the San Jose area.
82. Chicago Agent Magazine
This blog covers everything related to Chicago real estate.
83. Austin Real Estate Secrets
Tim Thornton unlocks real estate secrets for the market in Austin Texas.
84. Intero Blog
Local insights for a number of California real estate markets.
It claims to be the “most disruptive real estate blog in 33 years”. Take a look and see why.
86. Sacramento Appraisal Blog
Expert residential appraiser, Ryan Lundquist, sheds light on the local housing market in Sacramento, California. He also educates the real estate community about the appraisal process, and teaches investors how to better work with appraisers.
87. Seattle Bubble
Wow, I’m not sure how I missed these guys. Thanks to Tim Ellis for reaching out, this blog pumps out the content with over 80 quality posts already this year. If you’re from the Pacific NW this blog should be on your short list!
88. James Milner
James Milner is a commercial real estate expert addressing key issues impacting the Boone, North Carolina market.
89. Milwaukee Business Journal
Sean Ryan’s roundup covers practically everything there is to know about the Milwaukee real estate market.
By Robbie Richards.
Are there any other blogs that you would like to see added to the list? Leave us a comment below and we’ll check it out.
The city of Idaho Falls is no stranger to “best places to live” lists. In 2013, Idaho Falls was ranked the second best ‘small city’ to move to in the United States. With a population of 57,899, the city of Idaho Falls has experienced steady growth in recent years. This growth can be attributed to a number of social and economic factors. Notably, Idaho Falls has the lowest cost of living (12 points below the national average) of any city on last year’s top 10 list. This, coupled with low crime and unemployment rates make living in Idaho Falls attractive to many people migrating out of larger cities.
Idaho Falls’ real estate market has also rebounded nicely since the economic recession. In 2013, the average home value in Idaho Falls increased 24.5%. Housing is now more accessible and affordable than ever – the median home price in Idaho Falls in 2013 was just $98,200. There was one home for sale for every 92 people.
There is also good news for people looking for house and apartment rentals in Idaho Falls, with the median price per bedroom set at $275.
With similar trends expected for 2014, the cost of living in Idaho Falls looks set to remain affordable. The Idaho Falls real estate market will likely see increased home sales and decreased rental vacancies. Job growth is predicted to increase 1.8%.
By Robbie Richards.
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Every property manager and real estate professional understands the importance of attracting and retaining quality tenants. But, not everyone knows how to do it. In this post we are going to explore the digital marketing channels that will help you generate leads and reduce rental vacancies. In no particular order:
Responsive Website: your website is viewable on desktop, tablet and mobile devices. Today, close to 50% of mobile search is performed with local intent. This means that if you own a website that is not viewable on mobile and tablet devices you are missing out on a ton of online traffic, and conversions. There are two options for building a mobile web presence.
1. Build a single responsive website.
2. Build a dedicated mobile website.
For most property managers and real estate professionals I would recommend building a single responsive website. It is cheaper, and can be done relatively quickly (by a developer) using a responsive web template from a site such as Themeforest.
Search Engine Optimization (SEO): This is the process of optimizing your website to rank high in search engines for targeted keywords. This is a critical element of any digital marketing strategy. Ranking highly for targeted keywords such as “[location] house rentals” and “[location] apartment rentals” will ensure that your website is receiving a steady stream of targeted online traffic – filling the top of the sales funnel. Today’s major search engines (Google, Bing and Yahoo) are using over two hundred on-page and off-site ranking factors in its search algorithms. As a result, it is recommended that property management and real estate professionals consult with a SEO professional.
YouTube: is now the second largest search engine in the world, and is a must for marketing rental properties. Property managers should have a branded YouTube channel set up, and be using video content on rental listing pages to provide virtual tours to prospective tenants. This will increase online conversion rates.
Pinterest/Instagram: visual content is now king. The photo-sharing platform has over 70 million active monthly users. The site allows users to post and re-pin content to topic boards. Property managers can post pictures of rental properties and embed a source link. This way, if a user sees a property they are interested in and clicks on it, they will be taken to the website. Pinterest users are highly engaged, so this is a good channel for generating inbound traffic (leads) to your site.
Google Plus: is now the fastest growing social platform, and critical for local SEO performance. Google is using Google Local Business Listing information to generate its highly coveted “seven pack” of local search results, as seen below:
Further, user engagement (+1’s, mentions, number of people adding you to their circles) on the social channel is now one of the leading ranking factors for local SEO. In fact, if a person adds you to one of their circles on Google Plus they will see your website ranking high in search for targeted search terms. This is known as Google Search Plus Your World (SPYW). I will be dedicating a post to this topic shortly.
Facebook: with over one billion users, it’s impossible to look past facebook. This property is crucial for building a brand and managing the tenant relationship. Property managers should provide engaging content to users, such as rental tips and how-to’s, showcase new rental listings, provide valuable local industry information, run contest, giveaways and referral campaigns, demonstrate community involvement, answer questions and keep tenants updated. You can also leverage facebook ads and promoted post to increase reach and content engagement. We’ll dive deeper in a future post.
Pay Per Click (PPC): Reaching the first page of Google is a long term strategy, sometimes taking months, if not years to outrank competitors for highly competitive keywords. As a result, integrating PPC into your digital marketing strategy is recommended. PPC is a great way to generate an immediate presence on the first page of Google for targeted search terms, building brand awareness and increasing inbound leads to your site. When setting up a PPC campaign you will have two ad options:
1. Text ads – these are the ads that you see at the top and side of the search results pages, as seen below.
2. Display ads – these are ran through Google’s content network, and usually include images with text overlay. These ads can be placed on targeted sites that are Google partner sites. For example, you could create an ad with a picture of a 2 bedroom apartment rental that is only shown to people living in New York City on the Zillow website, searching for “New York City apartment rentals”. This ensures you are reaching a very targeted audience, increasing CTR and conversions.
Internet Listing Sites: posting rental properties on sites such as Zillow and Trulia is an effective way to get your rentals in front of a large audience.
Craigslist: even with the launch of Craiglist’s new rules, the site is still a great free resource for generating leads.
Email Marketing: Collecting email addresses is a great way to nurture leads. For example, each month we send out an email to current and prospective tenants showcasing new rental listings. If a tenant is close to lease renewal or is actively looking for a rental property we are often able to showcase our properties right when they are ready to convert. Even if they are not actively looking at the time, they might know someone who is, and can share the email with them.
Online Reviews: Encourage residents and landlords to leave reviews on sites such as Yelp, Google Plus (50%) and Bing Local. The quantity, velocity and frequency of online reviews are now a top five local SEO ranking factor. Also, having at least five online Google Plus reviews will make your site eligible to receive rating markup in the seven pack as seen below. This can increase click-through rate in the search engines by as much as 30%. It’s a great way to stand out from your competition. In fact, 70% of consumers consult online reviews before deciding with local business to choose.
Measure: this is the most important element of any digital marketing strategy. Connecting your site with a free tool such as Google Analytics will allow you to understand on-site user behavior and measure the ROI of your marketing efforts. You can also setup custom goals and tracking events to monitor how many people are viewing rental properties, versus how many actually applied. You can also look at site traffic, referral sources, device preference, conversion rates and a whole lot more.
Leveraging a variety of digital marketing channels is now more important than ever. Building a responsive website is the first step to increasing online traffic and local SEO performance. Incorporating a diverse content mix is also critical for building user engagement and making it easier for leads to convert. In the coming weeks we will be exploring each of these digital channels in greater depth.
If you would like to receive our 10 part email series exploring property management digital marketing best practices please enter your email address in the investment news section in the footer below.
By Robbie Richards.