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	<title>Jacob Grant Property Management</title>
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	<link>http://jacobgrant.com</link>
	<description>Idaho Falls Based Premium Property Management Services</description>
	<lastBuildDate>Mon, 20 Feb 2012 04:47:57 +0000</lastBuildDate>
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		<title>Fair Housing Lawsuit in Idaho</title>
		<link>http://jacobgrant.com/2012/02/fair-housing-lawsuit-in-idaho/</link>
		<comments>http://jacobgrant.com/2012/02/fair-housing-lawsuit-in-idaho/#comments</comments>
		<pubDate>Thu, 16 Feb 2012 15:02:10 +0000</pubDate>
		<dc:creator>jacobgrant</dc:creator>
				<category><![CDATA[Rental Owner]]></category>

		<guid isPermaLink="false">http://jacobgrant.com/?p=2141</guid>
		<description><![CDATA[A fair housing court case was settled by a jury last week in Coeur d&#8217; Alene, Idaho. The jury found that property managers had discriminated against a person with a mental health disability. The Property Manager&#8217;s Misstep In this story, a prospective tenant called a property manager and reported that she had a service animal [...]]]></description>
			<content:encoded><![CDATA[<p>A fair housing court case was settled by a jury last week in Coeur d&#8217; Alene, Idaho. The jury found that property managers had discriminated against a person with a mental health disability.</p>
<h3>The Property Manager&#8217;s Misstep</h3>
<p>In this story, a prospective tenant called a property manager and reported that she had a service animal to accommodate a disability.  The property manager reported that she was required to pay an additional security deposit for the service animal.  Fair Housing laws define that a security deposit for a service animal is illegal.  People with disabilities have a right to &#8220;reasonable accommodation.&#8221;  Allowing a service animal without a security deposit has been defined as a reasonable accommodation by the law.  This can be a frustrating and damaging rule for property managers and owners.  The difficulty is two fold.  Many disabilities are not easily observable such as depression or anxiety disorders.  The second difficulty includes prospective tenants taking advantage of the system.  In essence, if a prospective tenant wants to have a 200 pound bull mastiff puppy in a one bedroom apartment and doesn&#8217;t want to pay for it, all he/she has to do is &#8220;get a note,&#8221;  and the owner is required to expose him/herself to the risk of the &#8220;service&#8221; animal causing major damage.</p>
<h3>Significance of the Suit</h3>
<p>This is a precedent setting lawsuit in which a jury found that a person with disability has a right to accommodation.  An emotional support service animal has been found to be a reasonable accommodation.  If you are a property owner or property manager and you do charge an additional security deposit for a service animal you are exposing yourself to unnecessary risk and you are breaking the law.</p>
<h3>There are Protections for the Investor</h3>
<p>The best defense for a Fair Housing violation is education.  Property managers and owners are allotted certain rights.  For example, property managers can request &#8220;proof of disability,&#8221; but they cannot ask what the disability is.  There are many specific rules that Fair Housing has defined that managers or owners can and cannot do.</p>
<h3>Not Knowing is Not a Defense: Manager Owner Training</h3>
<p>There is a free fair housing training in Idaho Falls on April 26th, 2012 at the Red Lion Hotel.  Richard Mabbut from Fair Housing has graciously agreed to address the local property managers, real estate agents and owners  from 9am until 12 noon.  If you are interested in attending <a title="RSVP For Fair Housing Training in Idaho Falls" href="http://www.hud.gov/emarc/index.cfm?fuseaction=emar.registerEvent&amp;eventId=1171&amp;update=N" target="_blank">SIGN UP</a> because there is limited seating.  If you have a specific question you can always call Intermountain Fair Housing in Boise, Idaho and ask (208)-383-0715.</p>
<p><a title="Fair Housing News Article" href="http://www.cdapress.com/news/local_news/article_da870541-2784-5eb9-b8df-2729a96713d3.html#user-comment-area" target="_blank">News Article</a>    <a title="RSVP For Fair Housing Training in Idaho Falls" href="http://www.hud.gov/emarc/index.cfm?fuseaction=emar.registerEvent&amp;eventId=1171&amp;update=N" target="_blank">Free Training</a></p>
<p>For more information on how Jacob Grant Property Management can reduce your risk for liability for Fair Housing violations call 208-522-3138 or email support@jacobgrant.com</p>
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		<title>Property Maintenance</title>
		<link>http://jacobgrant.com/2012/02/property-maintenance/</link>
		<comments>http://jacobgrant.com/2012/02/property-maintenance/#comments</comments>
		<pubDate>Sun, 12 Feb 2012 13:44:13 +0000</pubDate>
		<dc:creator>jacobgrant</dc:creator>
				<category><![CDATA[Property Maintenance]]></category>
		<category><![CDATA[Rental Owner]]></category>

		<guid isPermaLink="false">http://jacobgrant.com/?p=2122</guid>
		<description><![CDATA[A major part of managing properties is managing maintenance.  If buying a property, special attention needs to be paid to deferred maintenance.  Deferred maintenance are repair items that property owners or managers put off repairing.  While this can improve cashflow, if not managed correctly, it can create a &#8220;surprise&#8221; expense.  Other items include capital expenditure [...]]]></description>
			<content:encoded><![CDATA[<p>A major part of managing properties is managing maintenance.  If buying a property, special attention needs to be paid to deferred maintenance.  Deferred maintenance are repair items that property owners or managers put off repairing.  While this can improve cashflow, if not managed correctly, it can create a &#8220;surprise&#8221; expense.  Other items include capital expenditure items such as roof and siding.  Finally, there is day to day upkeep.</p>
<h3>What Does Property Maintenance Cost?</h3>
<p>While average maintenance costs in Idaho Falls and Rexburg hover around $.27/ft annually, there are many factors that impact these costs.  This <a title="Maintenance Variables" href="http://aux.zicklin.baruch.cuny.edu/jrer/papers/pdf/past/vol12n01/v12p089.pdf" target="_blank">research article</a>, completed back in the 90s, can still be used to generalize regarding factors property managers and rental owners need to be aware of, that impact maintenance expense.</p>
<h4>Research Findings</h4>
<p>Unsurprisingly, this research on 137 residential rental properties in South Carolina found that the following impact maintenance costs: property age, tenant turnover, higher rents, multi-unit owners, size of the complex (smaller complexes cost more to maintain/sqft).  The turnover cost was especially notable.  If property managers or owners double turnover, they can expect an 18% increase in maintenance expense!!!  Do you have a line item in your budget for tenant retention?  To help see the cost of turnover, <a title="Turnover Calculator" href="http://www.multifamilyinsiders.com/custom/apartment-turnover-cost-calculator.php" target="_blank">this table</a>, from Multi Family Insider, can help you calculate what a turnover costs.</p>
<h3>Your Tenant is Your Customer</h3>
<p>Maintenance is unavoidable.  Deferring maintenance is typically a short term solution with long term detriment.  However many factors contribute to the cost per square foot.  Individuals managing rental property can especially reduce expenses by reducing turnover.  This justifies reduced rent rates for long term renters, and other incentives and programs designed to retain your tenant.  Your Tenant Is Your Customer!<br />

<div class="clearfix"></div><div class="gs_4"><br />
<p><a class="superbutton " href="http://www.multifamilyinsiders.com/custom/apartment-turnover-cost-calculator.php">+ Turnover Calculator</a></p><br />
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<div class="gs_4"><br />
<p><a class="superbutton " href="http://aux.zicklin.baruch.cuny.edu/jrer/papers/pdf/past/vol12n01/v12p089.pdf">+ Research Paper</a></p><br />
</div>
</p>
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		<title>What is a Pro Forma Analysis?</title>
		<link>http://jacobgrant.com/2012/02/what-is-a-pro-forma-analysis/</link>
		<comments>http://jacobgrant.com/2012/02/what-is-a-pro-forma-analysis/#comments</comments>
		<pubDate>Mon, 06 Feb 2012 16:13:58 +0000</pubDate>
		<dc:creator>jacobgrant</dc:creator>
				<category><![CDATA[Rental Owner]]></category>

		<guid isPermaLink="false">http://jacobgrant.com/?p=2109</guid>
		<description><![CDATA[A Pro Forma Analysis is a tool businesses use to project financial data.  Authors at ehow.com say &#8220;A pro forma analysis is an analytical projection of the potential financial position of a company based on a review of historical information.&#8221;  Whoa!  That sounds complicated.  No&#8230;You probably already do it to some level if you participate [...]]]></description>
			<content:encoded><![CDATA[<p>A Pro Forma Analysis is a tool businesses use to project financial data.  Authors at ehow.com say &#8220;A pro forma analysis is an analytical projection of the potential financial position of a company based on a review of historical information.&#8221;  Whoa!  That sounds complicated.  No&#8230;You probably already do it to some level if you participate in the management of your residential investment property.  Using analysis tools like the a pro forma analysis helps owners of rental properties re-frame the way they think about rental properties.  This tool helps investors treat their rental property like an investment, and helps reduce &#8220;emotional&#8221; decision making.</p>
<h3>Description of a Pro Forma Analysis</h3>
<p>A pro forma analysis very simply projects all income and expenses on a rental property.  Step one is to assess how much income your rental can produce.  There are many ways to assess market rent, but the simplest is to research what comparable rentals are renting for.</p>
<p>Step 2 is to honestly project day to day expenses.  Day to day expenses on the simplest level include: maintenance, grounds keeping, management, utilities, vacancy, cleaning, and taxes, insurance, and mortgage.</p>
<p>Step 3 is to honestly project capital expenses.  Capital expenses include siding, windows, roofing, flooring, painting, appliances, and other items that only need to be purchased every few years.  A reserve fund needs to be set up for replacement.  For example, a rental owner projects that the roof needs to be replaced in 10 years.  The cost of the replacement is $5000 (assume no change over 10 years) and owner divides the cost over 10 years so the cost is $83/month.  Rental owner decides to set up a reserve account and put $83/month in that account so at the end of 10 years he has enough to pay for the roof.  Depending on the time line of your investment some items may not need to be factored in, but will affect overall value.</p>
<h3>Purpose of Pro Forma Analysis</h3>
<p>An effective pro forma analysis helps you treat your rental property(ies) as a business.  Other purposes might include:</p>
<ol>
<li>Analyze a rental property before you purchase.</li>
<li>Assess and reduce expense items.</li>
<li>Maximize rental income.</li>
</ol>
<p>Data drives growth!</p>
<p>For an example of a simple single family home pro-forma analysis or if you would like a free pro forma analysis on your rental property <a title="Pro Forma Analysis and Property Management" href="http://jacobgrant.com/property-management/pro-forma-analysis/">click here</a>.</p>
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		<title>News Impacts Rental Market In Idaho Falls</title>
		<link>http://jacobgrant.com/2012/01/inl-impacts-rental-market-in-idaho-falls/</link>
		<comments>http://jacobgrant.com/2012/01/inl-impacts-rental-market-in-idaho-falls/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 13:48:23 +0000</pubDate>
		<dc:creator>jacobgrant</dc:creator>
				<category><![CDATA[Local Info Idaho Falls]]></category>
		<category><![CDATA[Rental Owner]]></category>

		<guid isPermaLink="false">http://jacobgrant.com/?p=2025</guid>
		<description><![CDATA[The Idaho National Laboratory has had a major impact on the economy in Idaho Falls for decades.  &#8220;&#8230;133 employees of the site&#8217;s primary cleanup contractor, CH2M-WG Idaho, and 98 support workers will be terminated due to a lack of money available&#8230;&#8221;  Budget cuts appear to be inevitable and long term.  Areva announced a &#8220;delay.&#8221; With [...]]]></description>
			<content:encoded><![CDATA[<p>The Idaho National Laboratory has had a major impact on the economy in Idaho Falls for decades.  &#8220;&#8230;133 employees of the site&#8217;s primary cleanup contractor, CH2M-WG Idaho, and 98 support workers will be terminated due to a lack of money available&#8230;&#8221;  Budget cuts appear to be inevitable and long term.  Areva announced a &#8220;delay.&#8221; With the weakening European economic support for Areva and the Japanese nuclear accident, we wonder if &#8220;delay&#8221; means cancel???  The residential rental market was looking forward to the major increase in activity.</p>
<p>On a positive note, unemployment is down to 5.9 in Rexburg (lowest in the area) and 7.5 in Idaho Falls.  The area unemployment rate (7.0) was &#8220;lower in eastern Idaho than anywhere else in the State of Idaho.&#8221;  The state average is at 8.4, a 1.3% decrease since December, 2010.</p>
<p>Marcus and Millichap continue to produce positive data for national apartment data.  &#8220;&#8230;guarded optimism for a better year for the economy&#8230;should give way to more cheer when it comes to investing.&#8221;  M&amp;M report a projected increase of 15-20% in property sales volume in 2012.  Recession fears seem to be forgotten with availability of financing at generation low costs.</p>
<p>The general feel of the Idaho Falls market is slow increase.  Idaho Falls appears to be similar to the nation in that multi-family investment is leading the way out of the mire.  There appears to be growing excitement around multi-family investment with the low cost of debt and the growing investor confidence.  Idaho Falls and Ammon are rattled with billboards of banks with rolls of cash to lend, and investors appear to be accepting the invitation.</p>
<p>Considering investing in multi-family in Idaho Falls?  We provide free pro-forma property analysis.  Call 208-522-3138 or email jake@jacobgrant.com</p>
<p>Information provided by http://www.postregister.com and http://marcusmillichap.com</p>
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		<title>Fight Homelessness with The 12 Days of Christmas</title>
		<link>http://jacobgrant.com/2011/12/fight-homelessness-with-the-12-days-of-christmas/</link>
		<comments>http://jacobgrant.com/2011/12/fight-homelessness-with-the-12-days-of-christmas/#comments</comments>
		<pubDate>Tue, 13 Dec 2011 23:13:17 +0000</pubDate>
		<dc:creator>jacobgrant</dc:creator>
				<category><![CDATA[Community]]></category>

		<guid isPermaLink="false">http://jacobgrant.com/?p=1820</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[
<div class="clearfix"></div><div class="gs_7"></p>
<h1>Donate Resources or Cash to Local Homeless Shelter</h1>
<p>&nbsp;</p>
<div>
<div class="add_border alignright" style="width: 160px;"><img class="border_magic" src="http://jacobgrant.com/wp-content/uploads/2011/12/uncle-sam-wants-you.jpg" alt="" width="225" height="225" /></div>
</div>
<p>OOOO The holiday can be so much fun!  I don&#8217;t know if I am alone in thinking this, but I continually catch myself saying, &#8220;That would be fun to do a fundraiser for Christmas,&#8221; or &#8220;lets donate some money to a good cause,&#8221; or &#8220;lets do something nice for a family in need.&#8221;  For me, these often end with good intentions.  This year we want to do more than talk!</p>
<p>The Haven is a homeless shelter in Idaho Falls, Idaho.  They are part of the the Eastern Idaho Community Action Partnership.  There role is to provide shelter for local homeless families.  In addition, they encourage independence with therapeutic support programs and GED educatio0n programs.  This encourages people to &#8220;be self sufficient and be productive members of the community.&#8221;  You can find more information at <a title="Eastern Idaho Community Action Program" href="http://www.eicap.org/" target="_blank">http://www.eicap.org.</a></p>
<p>The Haven is very good about expressing their specific needs.   Sometimes they need toilet paper other times shampoo and conditioner and other times toys.  Jacob Grant Property Management will be choosing one of those needs and working hard to collect items to meet that need for the residents of &#8220;The Haven.&#8221;  Each day leading up to Christmas we will focus on one item.  You can donate items or cash donations are also welcome.  <a title="The Haven's Needs" href="http://www.eicap.org/uploads/docs/havenneeds.pdf" target="_blank">Check out their needs.</a>  If you would like to make a cash donation <a title="The Haven Donation Form" href="http://www.eicap.org/uploads/forms/donation.pdf" target="_blank">click here &gt;&gt;</a></p>
<p>If you intend on doing something good for the community this holiday season, please move forward with us as we contribute to a great program serving homeless families in Idaho Falls!</p>
<p>PS For every Facebook Like we receive until Christmas, we will donate $1 to The Haven (up to $500).  Please join us in fighting homelessness in Idaho Falls.<a title="Eastern Idaho Community Action Program" href="http://www.eicap.org/" target="_blank"><br />
</a><br />
</div>

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		<title>New jacobgrant.com is Live</title>
		<link>http://jacobgrant.com/2011/12/new-jacobgrant-com-is-live/</link>
		<comments>http://jacobgrant.com/2011/12/new-jacobgrant-com-is-live/#comments</comments>
		<pubDate>Wed, 07 Dec 2011 13:14:30 +0000</pubDate>
		<dc:creator>jacobgrant</dc:creator>
				<category><![CDATA[Company Information]]></category>
		<category><![CDATA[Rental Owner]]></category>

		<guid isPermaLink="false">http://jacobgrant.com/?p=1782</guid>
		<description><![CDATA[We have been working on the idea of a new jacobgrant.com for about 3 months now. It has been a lot of work but we finally launched the website this week. The purpose of this post is to give an overview of the website. You will find the website divided in 3 subsections. Listing services [...]]]></description>
			<content:encoded><![CDATA[<p>We have been working on the idea of a new jacobgrant.com for about 3 months now. It has been a lot of work but we finally launched the website this week. The purpose of this post is to give an overview of the website. You will find the website divided in 3 subsections.</p>
<ol>
<li>Listing services and information for prospective tenants.</li>
<li>Services for current tenants.</li>
<li>Property management services description.</li>
<li>Login accessibility for current owners</li>
</ol>
<h5>Prospective Tenant Pages</h5>
<p>The category rental listings is the entry page for <a title="Rental Listings" href="http://jacobgrant.com/rental-listings/">prospective tenants</a>.  The listings are updated every 24 hours.  The feed is viewed directly out of the website rather than sending them somewhere else.  This improves the likelihood that people looking for rentals will find these listings and apply online.  The ease of the process makes applying with jacobgrant.com attractive to prospective tenants.  We suspect this will improve traffic and therefore reduce vacancy.  Another notable item is offering discounts to people with good credit.  We want to attract the highest qualified tenants possible to improve profitability for owners.</p>
<h5>Tenant Services</h5>
<p>Tenant Services pages outline the <a title="Tenant Services" href="http://jacobgrant.com/tenant/">services for tenants</a>.  Excellent customer service means more profitability for owners.  Tenants can pay rent online which increases the amount of rent received on time.  You will also find a maintenance trouble shooter.  In the past, jacobgrant has received maintenance requests for items that don&#8217;t warrant a call (ex tripped breaker).  These types of items can be very costly.  The maintenance FAQ is designed to reduce these types of requests to save owners money.  Tenants are required to review the FAQ before making a call.  If tenants still need to make a service request they can do it easily online.  Tenants can also find lease information, move out information, and other items applicable to their tenancy.</p>
<h5>Property Management Services Pages</h5>
<p>More management information is available under the  <a title="Property Management" href="http://jacobgrant.com/property-management/">property management</a> link.  It outlines our services in detail.  There is an FAQ section.  If you have more questions let us know and we can add it to the FAQ section.  You can learn more about all aspects of management services in this section.</p>
<h5>Owner Login</h5>
<p>Owners can login to see accounting statements.  On the <a href="http://jacobgrant.com">home page</a> at the bottom you will see a green arrow that says Owner&#8217;s Portal.</p>
<p>As owners of residential rental properties in the Idaho Falls area we understand the slim margins and the importance of continually improving efficiency and delivery to rental owners and tenants to increase profitability.</p>
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		<title>What Happened to 80 Degrees!!!?</title>
		<link>http://jacobgrant.com/2011/10/what-happened-to-80-degrees/</link>
		<comments>http://jacobgrant.com/2011/10/what-happened-to-80-degrees/#comments</comments>
		<pubDate>Sat, 08 Oct 2011 04:56:00 +0000</pubDate>
		<dc:creator>jacobgrant</dc:creator>
				<category><![CDATA[Local Info Idaho Falls]]></category>

		<guid isPermaLink="false">http://www.jacobgrant.com/2011/10/what-happened-to-80-degrees/</guid>
		<description><![CDATA[Last week in Idaho Falls and Pocatello it was literally 80 degrees.  Yesterday a snowstorm struck.  The storm beat us down all day Thursday and into the evening.  The suddenness of winter seems to strike every year.  Many times early in the spring and late in the fall when the temperature is scarcely cold enough [...]]]></description>
			<content:encoded><![CDATA[<p>Last week in Idaho Falls and Pocatello it was literally 80 degrees.  Yesterday a snowstorm struck.  The storm beat us down all day Thursday and into the evening.  The suddenness of winter seems to strike every year.  Many times early in the spring and late in the fall when the temperature is scarcely cold enough to freeze the rain, the snow clings especially tight to the tree limbs.  The weight of the wet snow challenges the strength of the limbs and sometimes wins out.  Broken limbs and power outages adorned the gloom of the day.  Though weather wove poem-like picturesque, the weight of the day struck with reality.</p>
<div class="separator" style="clear: both; text-align: center;"><a style="margin-left: 1em; margin-right: 1em;" href="http://1.bp.blogspot.com/-IWEItypCQRc/To_VxqH_M8I/AAAAAAAAABU/wvY16XavOlQ/s1600/local+weather+falls+tree+limbs.jpg"><img class="alignright" style="margin-top: 10px; margin-bottom: 10px; border-style: initial; border-color: #cccccc; border-width: 0px;" src="http://1.bp.blogspot.com/-IWEItypCQRc/To_VxqH_M8I/AAAAAAAAABU/wvY16XavOlQ/s320/local+weather+falls+tree+limbs.jpg" alt="" width="320" height="220" border="0" /></a></div>
<p>Thanks to local 8 news for the picture.<br />
The property management version of this story includes some minor mayhem, damage to yards, cars, and insurance claims.  The question of insurance always piques the interest of many.</p>
<p>In the case of a normal limb breaking and falling onto an automobile, who covers the damage?  The landlord policy does not cover the damage.  The &#8220;Act of God&#8221; line protects the insurance company in this particular case.  The insurance policy the tenant carries on the car will pay for the claim with a deductible.  In this case the deductible was $500.  There is no apparent way around this.  Renter&#8217;s insurance does not help.<br />
The power outages riddled Jill, our office manager, throughout the day on Thursday.  The question for tomorrow is, &#8220;who covers a fence damaged by a fallen tree.&#8221;  I suspect the insurance company will be on the hook for the fence damage, but not the tree removal.</p>
<p>Though there some challenges to overcome and some new things to learn, the best part of the day came with a cup of chocolate, a sugar cookie and a cozy fire with the family.<br />
Written by http://www.jacobgrant.com</p>
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		<title>Ceiling Repair at Maple</title>
		<link>http://jacobgrant.com/2011/08/ceiling-repair-maple/</link>
		<comments>http://jacobgrant.com/2011/08/ceiling-repair-maple/#comments</comments>
		<pubDate>Tue, 30 Aug 2011 04:18:00 +0000</pubDate>
		<dc:creator>jacobgrant</dc:creator>
				<category><![CDATA[Property Maintenance]]></category>

		<guid isPermaLink="false">http://www.jacobgrant.com/2011/08/deck-repair-at-fairway/</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p class="mobile-photo"><a href="http://1.bp.blogspot.com/-r3iIbGwkc4M/TlxkjndckmI/AAAAAAAAAA8/ao2u7bOwoUg/s1600/2011-08-27%2B13.59.41-700990.jpg"><img id="BLOGGER_PHOTO_ID_5646498595866448482" src="http://1.bp.blogspot.com/-r3iIbGwkc4M/TlxkjndckmI/AAAAAAAAAA8/ao2u7bOwoUg/s320/2011-08-27%2B13.59.41-700990.jpg" alt="" border="0" /></a></p>
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<p class="mobile-photo"><a href="http://1.bp.blogspot.com/-kLqbwVdImhE/Tlxkkos8xmI/AAAAAAAAABM/JUkTggX9N1o/s1600/2011-08-27%2B13.59.09-705327.jpg"><img id="BLOGGER_PHOTO_ID_5646498613379778146" src="http://1.bp.blogspot.com/-kLqbwVdImhE/Tlxkkos8xmI/AAAAAAAAABM/JUkTggX9N1o/s320/2011-08-27%2B13.59.09-705327.jpg" alt="" border="0" /></a></p>
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		<title>Marketing Rentals</title>
		<link>http://jacobgrant.com/2011/08/marketing-rentals/</link>
		<comments>http://jacobgrant.com/2011/08/marketing-rentals/#comments</comments>
		<pubDate>Mon, 29 Aug 2011 12:19:00 +0000</pubDate>
		<dc:creator>jacobgrant</dc:creator>
				<category><![CDATA[Rental Owner]]></category>

		<guid isPermaLink="false">http://www.jacobgrant.com/2011/08/marketing-rentals/</guid>
		<description><![CDATA[Marketing Update: Jacob Grant Property Management works to select the strongest ways to market your vacancies. Please consider the data: 40% of leases come from craigslist 20-30% come from marketing at other websites 5-10% world wide web searches 10-15% newspaper 5-10% from yard sign Idaho Falls property management is an unusual market because there are [...]]]></description>
			<content:encoded><![CDATA[<p>Marketing Update:<br />
Jacob Grant Property Management works to select the strongest ways to market your vacancies. Please consider the data:</p>
<ul>
<li>40% of leases come from craigslist</li>
<li>20-30% come from marketing at other websites</li>
<li>5-10% world wide web searches</li>
<li>10-15% newspaper</li>
<li>5-10% from yard sign</li>
</ul>
<p>Idaho Falls property management is an unusual market because there are still leases coming from the newspaper. I was at a property management conference (NARPM) and they asked all of the people still using the newspaper to advertise vacancies, raise their hand. Out of about 50 property managers nationwide, MY HAND WAS THE ONLY ONE THAT WAS UP!</p>
<p>You can understand my frustration at the Post Register’s email last week telling me that their rates are going up.<br />
Based on the new information, Jacob Grant Property Management is making a change to marketing policy. Consider our complete marketing policy:</p>
<ul>
<li>We offer an after-hours phone service so working people can view vacancies on weekends and after 6pm.</li>
<li>List on website with pictures and video when possible.</li>
<li>We list vacancies on craigslist at least once per week (usually twice). Days and times listed are based on traffic data. For example, Monday is the highest traffic day of the week, so listing on Monday is imperative.</li>
<li>Our website shoots listings to other websites including hotpads.com and oodles.com.</li>
<li>Yard sign.</li>
<li>Newspaper ad (billed to owner)</li>
</ul>
<p>We are considering removing the automatic newspaper, and we will be beginning a webservice called rentalhomespro.com. This will greatly increase exposure for web searches for rental properties. This will also include cutting edge technologies including a text feature, so prospective tenants can send a text and receive more listing information. Based on our research and the continual shift in technology we believe this service will lease out your properties sooner. The fee for this service will be $35/month (only while vacant). The fee for the newspaper will continue to be approximately $50 while vacant.</p>
<p>The best justification for this is a reduction in days vacant. If your rental rate is $800/month the daily rate is $26/day. If we can reduce the days vacant by 4 days your marketing is paid for. If we reduce it by a week or more then the marketing investment will bear returns. I believe this marketing will put money in your pocket.</p>
<p>Thanks<br />
Jake</p>
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		<title>Rent Optimization</title>
		<link>http://jacobgrant.com/2011/08/rent-optimization/</link>
		<comments>http://jacobgrant.com/2011/08/rent-optimization/#comments</comments>
		<pubDate>Sat, 13 Aug 2011 15:09:00 +0000</pubDate>
		<dc:creator>jacobgrant</dc:creator>
				<category><![CDATA[Rental Owner]]></category>

		<guid isPermaLink="false">http://www.jacobgrant.com/2011/08/rent-optimization/</guid>
		<description><![CDATA[As a member of the Institute of Real Estate Management, we are ethically required to charge as much rent as the market will bear.  In a property management class geared toward marketing, property managers learned about setting rents according to competitive analysis, rent optimization and rent retention.  The rent optimization caught my attention.  At Jacob [...]]]></description>
			<content:encoded><![CDATA[<p>As a member of the Institute of Real Estate Management, we are ethically required to charge as much rent as the market will bear.  In a property management class geared toward marketing, property managers learned about setting rents according to competitive analysis, rent optimization and rent retention.  The rent optimization caught my attention.  At Jacob Grant Property Management we have always optimized rent, but it has been intuitive rather than using finite data to set the rents.  Common sense suggests, using objective data along with some subjective intuition is going to raise overall effective rent.<br />
When there are several unit complexes there are different features that make a property more desirable to a potential resident.  Examples include a patio, upper floor, new appliances, new carpet, and paint.  The interesting part of this is assigning a value to each item.  It is very subjective in nature, but with experience a property manager can start to set these amounts with some effectiveness.  Other contributing factors include, property condition and age, updating, tenancy, area, and consumer price index.  These additional variables add another layer of complexity to rent setting.<br />
Jacob Grant Property Management is doing some serious interior renovations on a multi-family property in Pocatello.  Market response to the condos has been overwhelmingly positive.  Market rents started at 525 and go up according to the following factors:</p>
<ul>
<li>counter top refinish   $4</li>
<li>new carpet               $7</li>
<li>kitchen vinyl             $3</li>
<li>bathroom vinyl         $3</li>
<li>stove                       $5</li>
<li>fridge                      $5</li>
<li>patio                       $11</li>
<li>upper floor              $3</li>
<li>midfloor                  $2</li>
<li>new paint                $3</li>
<li>master bath             $35</li>
<li>laundry hookups     $35</li>
</ul>
<p>The next step in this research process is to test it out.  The price changes make sense, but may need some adjustment according to market response.<br />
Other factors property manager will consider:</p>
<ul>
<li>What is the overall feel of the property?</li>
<li>Will ground level condos be more attractive to some because there is no elevator?</li>
<li>How will rent incentives affect success?</li>
<li>How will seasonal nature of college town affect success?</li>
<li>How much will rent hikes affect vacancy?  What is the cost to overall effective rents?</li>
</ul>
<p>A ramification of this research will be rent optimization on other multi-family properties in Eastern Idaho.  Would it be possible to generalize these numbers?  It could be reasonably expected that these numbers would fluctuate according to other property amenities, overall rent, local consumer price index and concessions being offered.<br />
The Institute of Real Estate Management has given us some exciting rabbits to chase in the property management industry.  We are excited to see where this research leads and if we can generalize according to the data!</p>
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